Let's say you're a consumer looking for a local car dealer. You go to Google, type in some keywords and you find the following two options. It's important to increase your star rating on Google. The valuation of your online business is probably the first quality indicator that your potential customers will see.
At a minimum, your goal should be a grade higher than 4.0. Both are nice, but number two also provides Google with useful information. The second answer shows the exact name of the company and the full name of the product. The customer mentioned “Prime Toyota”, but the full commercial name is “Prime Toyota Boston”.
When replying, Google now has access to the correct name. Terms such as the company name, the products and services offered add more contextual and branded keywords to Google business profiles. While answers without keywords aren't necessarily bad in terms of customer service, these answers don't help SEO optimization at all. As mentioned above, a positive response to a review is a seamless opportunity to add relevant keywords to your Google business profile (without filling in keywords).
Local business keywords are typically the company name, location, products, and services. The use of the phrase “in relation to the details” shows that the company is taking the review seriously, but at the same time it is deliberately inaccurate. It's best to avoid repeating the details of the review, as this provides Google with content that is detrimental to your reputation. The review ends by offering the customer the opportunity to share more information about their situation, in addition to providing contact information.
Google rated this review as “off topic” because it's not from a full-time resident and doesn't help people make an informed decision about the property. While Google's star rating is a lifetime total, Widewail reports allow for customizable trend performance analysis, specific to each date. For first-time customers like this, a response to a review can help solidify their already positive feelings about your business. While the company has no control over where a potential customer is located when searching, it can take a proactive role in managing reputational information to influence the ranking of searches.
Monitoring and responding to comments is a tool that companies can use to continue building relationships with their customers and ensure that they keep coming back for more. For example, your company can take pride in offering a seamless and stress-free shopping experience. However, this new world of local business marketing has a positive side that very few companies take full advantage of. If you receive negative feedback about an aspect of your business that you can't change, you can amicably part ways.
The answer begins by firmly establishing that professionalism is important to their business, and they regret losing the business of reviewer A. For example, if a user adds the “best” modifier to the search, Google will automatically hide any business that has earned a rating. When potential reviewers see that the company interacts with all the comments, they may be more considerate when it comes to sharing negative feedback, hoping that the company will participate and try to solve the problem. If a customer has a bad experience with your company and expresses frustration with a bad review on Google, you now have the opportunity to interact with that customer personally to resolve the situation.
In addition to the “Reviews” section of a company's Facebook page, people can write a post or comment for your company and share their positive (or negative) comments. Nowadays, all of that has changed with review sites like Google My Business, Yelp, TripAdvisor and more. Always be polite when speaking on behalf of your company online, but don't hesitate to stand firm if the information presented doesn't fit your experience.
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