Does it cost money to verify your business on Google?

  1. Benefits of Setting Up a Google Business Profile
  2. Better Customer Engagement
  3. Does it cost money to verify your business on Google?

Does it cost money to verify your business on Google?

The owner of Cityscape Photography stands in front of their storefront, smiling.

Are you wondering if there's a price tag attached to verifying your business on Google? Rest easy; verification on Google My Business is absolutely cost-free. This blog will guide you through the process, showing you how to heighten your business's visibility without spending a penny.

Dive in for valuable insights that pave the way for trust and credibility online—let's begin!

Key Takeaways

  • Verifying your business on Google My Business is completely free and helps customers find accurate information about your company online.
  • You can choose different ways to verify, like by postcard, phone, email, or even video call, depending on what works best for your business type.
  • Having a verified business profile on Google improves trust with potential customers and increases visibility in local search results.

Understanding Google Business Verification

A mailman delivering a Google Business Verification postcard to a busy urban street.

Google Business Verification is a way to show Google and your customers that your business is real. When you verify, you can control what information shows up about your business on Google Search and Maps.

It's like telling the world, "Yes, this is my shop, and here's what it does!" You need to give some details about your place and then prove it's yours by getting a verification code from Google.

This could be through a postcard sent to your address or other methods.

To start the process, create or log into your free Google account tied to your business. Then provide the necessary information, like the name, location, and contact details of your company, through Google My Business.

After this step, you'll choose how to get that important code for verification—maybe by mail with a postcard sent right to where you work; sometimes even quicker ways are possible! Once verified with that magic number from Google, people looking online will find the correct information about what you offer and where they can find you—all without spending any money!

Is there a fee for verifying your business on Google?

A busy desk with a laptop, office supplies and cityscape photos.

You don't have to pay anything to get your business verified on Google. This means you can make your company show up on Google Maps and in local search results without spending a penny.

It's pretty cool because being visible there helps people find your business easily when they look online.

The process of claiming and verifying your spot is simple and cost-free with just a Google account. If someone says it costs money, they're wrong—keep that cash for other parts of your business! Plus, once you're verified, updating information about what you do or where you are doesn't cost anything either.

Steps to Verify your Business on Google

Start the process by verifying your business on Google through the initial verification process, re-verification after information changes, and utilising standard or instant verification methods.

To learn more about the different methods and steps involved in business verification, keep reading.

Initial Verification Process

Getting your business on Google is a key step in digital marketing. It helps people find you when they search online. Here's how to get started with the initial verification process:

  • Go to Google My Business and sign in with your usual account details.
  • Choose "Add your business" to begin creating your profile.
  • Enter all the important details, like name, address, and phone number (NAP), to make sure people can reach you.
  • Pick the category that fits what you do best. This helps customers find your services or products.
  • Add your location if you have a place where customers can visit. If not, you can set up a service area.
  • Now it's time for verification. Click on "Get Verified.".
  • Select either the phone or SMS method for quick verification if it’s available for your business type.
  • For some businesses, an email option might show up—use it if you can!
  • If none of these work, choose postcard verification. Check your mailbox for a card from Google with a special code.
  • Once you've got the code, enter it into Google My Business to confirm that you're the real deal.

Re-verification after Information Changes

Your Google Business profile needs to stay up to date. If you change key details, Google might ask you to verify your business again.

  • Start by logging into your Google My Business account. You'll find all your business information here.
  • If you've changed your address, name, or phone number, click on the information you need to update.
  • After updating, if prompted for re-verification, choose a method. Phone or email can be quick options.
  • Check your inbox if you chose email. You'll get a message with steps to follow.
  • Look out for a code if you opted for phone verification. Enter it when Google calls or texts you.
  • Sometimes, you might need to wait for a postcard by mail. Fill in the code from the postcard on your account page once it arrives.
  • Keep an eye on any messages from Google through your account. They may ask for more details or updates.
  • Updating major changes, like categories or adding new locations, usually triggers re-verification.
  • Be patient, as re-verification can take a few days.

Standard Verification Methods

Verifying your business on Google is a simple step toward boosting your online presence. It helps customers find you easily and raises your reputation. Here are the standard methods:

  • Phone or SMS: You will receive a code via a call or text message. Use this code to verify your business on the Google platform.
  • Postcard: Google can send a postcard to your business address with a verification code. When it arrives, enter the code into your Google Business Profile to confirm your location.
  • Email: In some cases, you might get an option to verify through email. Check your inbox for an email from Google and follow the instructions provided to complete verification.
  • Video recording: You may need to create a video showing elements of your business that prove its existence and location. Send this video to Google as instructed.
  • Live video call: Sometimes, Google allows you to verify by joining a live video call with their representative. They'll guide you through steps during the call to confirm details of your business.

Instant Verification Methods

You can quickly prove you own your business with Google's instant verification methods. These quick steps will help your business show up on Google faster.

  • Phone Verification: Google might let you verify your business over the phone. If this method is offered, a blue checkmark could be close by. You'll get a call or an SMS with a code. Enter this code into your Google Business account to finish the job.
  • Email Verification: Sometimes, verifying by email is possible. Keep an eye on your inbox for a message from Google. It will have a click-through link or code to confirm that you're the owner. Make sure to check spam folders just in case it goes there!
  • Live Video Call Verification: For some businesses, live video calls are an option. Here, you'll show someone from Google around your place of work through a video call. This helps them see that your business is real and what you say it is.
  • Google Search Console (GSC): If you already use GSC and your website is linked there, the process can be even quicker. In GSC, everything should be set up with the same email as your business profile for this to work smoothly.

Verification by Phone

Verifying your business on Google is a step towards trustworthiness. It helps customers find and contact your business easily.

  • Go to your Google Business Profile online.
  • Click the "Get Verified" button.
  • Choose the phone verification option if it's available for your business.
  • Make sure your phone number is correct.
  • Wait for a call or SMS from Google.
  • You'll receive a unique code during the call or in a text message.
  • Find where it says "Enter code.".
  • Type in the numbers you got from Google carefully.
  • Check the information again to make sure it's right before submitting.
  • Check that you're using a mobile or direct line to your business.
  • Ensure no IVR system (interactive voice response) might block the verification call or message.
  • Your business type doesn't allow phone verification.

Common Issues in Google Business Verification

Business owners often encounter issues such as long verification durations, non-receipt of verification postcards, and the inability to verify a service area business without an address.

Find out how to navigate these challenges and ensure your business is verified on Google to maximise its online presence and visibility.

Long Verification Duration

Google Business verification can take a long time, with postcards often taking up to 2 weeks to arrive. This duration may be even longer due to COVID restrictions in some areas. The standard wait time for verifying a business profile on Google can also stretch up to 7 business days, causing delays for businesses eager to establish their online presence.

It's important for businesses to factor in these lengthy verification durations and plan accordingly when setting up or updating their Google Business profiles.

Non-receipt of Verification Postcard

It's frustrating when the verification postcard from Google My Business doesn't arrive, even after waiting for up to 14 days. This can delay the process of getting your business verified on Google, impacting its online visibility and potential customer reach.

Despite following all the steps correctly, some businesses still face this issue, causing unnecessary stress and hindering their efforts to establish a strong online presence.

Inability to Verify a Service Area Business without an Address

Service Area Businesses face challenges when trying to verify their presence on Google without a physical address. This poses a significant issue, as Google requires legitimate addresses for verification, making it difficult for businesses that operate virtually or lack a physical location.

The prevalence of this problem is evident in the common FAQs about how to verify a business on Google without an address.

The requirement of video verification by Google further complicates matters for service-only businesses without a physical location. These factors highlight the need for alternative verification methods tailored specifically for such businesses, addressing their unique operational structure, and ensuring fair representation within Google Business Profiles.

How to Improve your Business's Trust Factors on Google

Consistency in your business's name, address, and phone number (NAP) across all online platforms is crucial for establishing trust with Google and potential customers. Ensure that this information is accurate and up-to-date to improve your business's credibility on the platform.

Consistency in Name, Address, and Phone Number (NAP)

Having consistent NAP information across various online platforms is crucial for building trust with potential customers and improving local search rankings. When a business's name, address, and phone number are consistent across the internet, it increases the likelihood of being ranked higher in local search results on Google.

This consistency not only establishes trust but also plays a significant role in driving visibility, trust, and local search success for businesses through Local SEO efforts. By maintaining a strong and consistent NAP record using the five steps provided by Google, businesses can improve their local SEO performance on Google.

Ensuring that your business's NAP information stays accurate and uniform contributes to increasing leads and conversions while enhancing its overall stability within its geographic location.

Frequently Asked Questions

  1. Is it necessary to verify my business on Google?
  • Verifying your business on Google is important for updating and managing your business information, such as the name, address, and phone number (NAP), which enhances your online presence.
  1. What are the benefits of having a verified Google Business Profile?
  • A verified profile allows customers to find accurate information about your business on Google Search and Maps, including reviews, Q&As, posts, and other features that can drive significant traffic to your website or store.
  1. Are there any costs associated with verifying my business on Google?
  • Verifying your business on Google My Business is completely free; there are no charges for this service.
  1. What are the methods available for verifying my Google My Business profile?
  • You can verify your profile by postcard, phone, email, or video—all at no cost.
  1. How long does the verification process usually take?
  • The duration varies depending on the verification method chosen, ranging from a few days to a couple of weeks.
  1. What should I do if I encounter difficulties during the verification process?
  • If you face challenges such as not receiving a verification postcard or being unable to verify a service area business without an address, there are specific steps you can take to resolve these issues.
  1. How can I improve trust factors for my business on Google?
  • Maintaining consistency in your NAP information across all platforms and providing accurate details about your business can enhance trust factors for your business on Google.


In conclusion, verifying your business on Google My Business is free. You don't have to pay anything to claim and manage your business profile on Google. It's important for improving your visibility in local searches.

So, take advantage of this free tool to enhance your online presence and attract more customers without any cost involved.


1. What does verifying my business on Google mean?

Verifying your business on Google means confirming that the information you've provided is accurate, which helps with location-based search and boosts your Google ranking.

2. Do I have to pay for Google verification?

No, you don't have to pay anything; verifying your business on Google is free, even if you're using bulk verification for multiple locations.

3. Can I use any address for verification?

Your actual place of business must be used, as addresses like PO boxes are not allowed because they do not help customers find your actual location.

4. How do customer reviews impact my verified business listing?

Customer reviews can improve trust and influence Google ranking, demonstrating customer loyalty, which acts as a powerful marketing tool.

5. Will verifying my business help me target the right audience?

Yes! Once verified, it becomes easier for people clicking through from their Android phone or any device to see accurate information about what you offer—product keywords or menus—relevant to them.

6. After being verified, how can I make sure my listing stays useful?

Keep your details up-to-date in the portal; also reply promptly to Google reviews and check-ins through social media platforms like Reddit or Hootsuite.

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